Our terms

Last updated: To confirm: go-live date

These are the terms for working with Awande Marketing. They're short on purpose. If anything here is unclear, ask before you pay: muhammad@awandemarketing.com.

Who these terms are between

These terms are between Awande Marketing and the business paying for the work ("you"). You can reach us at muhammad@awandemarketing.com.

How you accept these terms

You accept these terms when you tick the box on the payment page and pay. If you pay by bank transfer instead, you accept them when you pay the invoice. There's nothing separate to sign.

What you get

You get the plan named on your payment link. Here's what each plan includes.

SEO plans, monthly

SEO Essentials, £750 a month. 1 service in 1 town. google Business Profile, fully fixed, On-page SEO and schema, The main citations, A Google Business Profile post every month, A monthly report and Only one business in your trade per area.

SEO Growth, £1,000 a month. Up to 3 services across 3 towns. Everything in Essentials, plus a page for each main service and each town, Advanced citations, Weekly Google Business Profile posts, Weekly video updates for the first 12 weeks and A system for getting more reviews.

SEO Premium, £1,750 a month. Up to 6 services across 6 towns. Everything in Growth, plus replies to your reviews, A monthly strategy call, AI search work, with a monthly report on how AI assistants answer about you, Priority and faster turnaround, Your website rebuilt, Only one business in your trade per area and with your borough named.

Websites, one-off

Website Starter, £500. Up to 5 pages, Copy written from a questionnaire you fill in, Built for phones first, with tap-to-call, A working enquiry form, Basic on-page SEO and schema and 1 round of changes. Paid up front.

Website Standard, £1,000. Up to 12 pages, including service pages and 2 or 3 area pages, SEO copy written for you, A reviews display, A quote form, Page speed recorded at launch and 2 rounds of changes. 50% to start, 50% before go-live.

Website Premium, £2,000. 20 pages or more, A gallery and case studies, A system for getting more reviews, Call tracking, A priority slot and 3 rounds of changes. 50% to start, 50% before go-live.

Google and Meta ads

Setup, £495 per channel, one-off. This covers tracking, building the campaign and the first ads.

Management, monthly: £500 a month for ad spend up to £2,000 a month; £750 a month for ad spend £2,000 to £5,000 a month. Above £5,000 a month in ad spend, we'll quote.

Your ad spend is paid by you directly to Google or Meta, never through us. The minimum ad spend is £750 a month.

The learning period: the first 60 to 90 days of a new Google Ads account are for learning. Costs per lead are usually higher at the start and come down as the account learns.

Costs and payment

SEO is billed monthly by Stripe subscription. There's no setup fee on SEO.
Ads: the setup fee per channel, then the monthly management fee for your spend band.
Bank transfer only if you ask for it. We'll send an invoice, due when you receive it.
Split payments: if we've agreed in writing to split a month's payment, the month's price stays the same; it's just paid in two parts.
VAT: we're not VAT-registered, so no VAT is added.

Paying for a website

Website Starter is paid in full up front.
Website Standard and Premium are paid 50% to start and 50% before the site goes live.
Your site goes live only once it's paid for in full. Until then, we don't hand over the site's files or logins.
If the balance isn't paid within 30 days of the preview being ready, the project closes and the first 50% is kept for the work done.

No minimum term, and 30 days' notice

There's no minimum term. You or we can end the work at any time by giving 30 days' notice in writing; a WhatsApp message or an email counts. The work and the billing carry on through the 30 days, then we end your subscription in Stripe.

You can't cancel the subscription in Stripe yourself. Send us your notice and we'll do it, so nothing is cut off halfway through a piece of work.

What to expect: 90 days

SEO work is planned across the first 90 days, and that's the time it takes to see the full results. It's a timeline, not a contract: you're not tied in for those 90 days.

Our ranking guarantee

Top 3 on Google Maps in 90 days, or your money back. This applies to every SEO plan.

What we guarantee: A place in Google's top 3 map results for each search we agree on day one, within 90 days of the start date.
The searches covered: One main search for each service in your plan, written as "[service] [town]" for one of your plan’s towns and agreed in writing on day one: 1 on SEO Essentials, 3 on SEO Growth and 6 on SEO Premium.
How it’s measured: From the centre of the agreed town, with the same rank tracker we use for every client, against a baseline taken on day one.
What you get back: For each agreed search that isn't in the top 3 at day 90, that share of the SEO fees you paid in those 90 days. For example, on SEO Growth, if one of the three searches misses, a third comes back. On SEO Essentials, with one search, a miss means all of it comes back. Website build fees and ad spend aren't covered.
The full 90 days: The guarantee needs all 90 days, paid on time. If you give notice before day 90, there’s no refund. If we end the work before day 90, you get back every SEO fee you’ve paid.
What it needs from you: Access and content within 7 days of us asking; your review link used with your customers; your business name, Google category and address unchanged; and every payment on time.
How to claim: Email us within 14 days of your day-90 report. We pay the refund within 14 days of your claim, to the card you paid with.

The rank tracker: To confirm: the rank tracker's name

Outside the guarantee, we don't promise traffic, calls or revenue. We commit to the work, to doing it properly, and to telling you straight every month what's moved and what hasn't.

What we need from you

Access: manager access to your Google Business Profile, and access to your website, hosting and domain where the work needs it. We never ask for your passwords: you add us as a user instead.
Photos: real photos of your work, sent when we ask.
Your review link: sent to your customers after each job, using the system we set up.
Quick answers when we ask about your services, areas or prices.
Your phone answered: the work brings calls, and they only become jobs if someone picks up.

Who owns what

Your domain and your Google Business Profile are in your name from day one. We're added as a manager.
A website bought for a one-off fee is yours once it's paid for in full.
Pages we build as part of an SEO plan become yours after 3 paid months. If you leave before then, you can buy them at the price of the website plan that matches them.
Day to day, we run the hosting and accounts for sites we look after, so you don't have to deal with the technical side.

Hosting and care

Hosting and care is £100 a month. It covers text changes, photo swaps, price updates and adding a service, up to 3 small edit requests a month. New pages, redesigns and structural changes are quoted separately.

While you're on an SEO plan and your site is hosted with us, hosting and care is included.
If your SEO plan ends and your site stays hosted with us, it's £100 a month.
If you host your own site, there's no hosting fee.

Category exclusivity

Every SEO plan includes category exclusivity. While you're a client, we won't take on another business with the same main Google category whose service area overlaps yours. On SEO Premium, we name the borough in writing.

Late payment and refunds

Late payment: if a payment is late, the work pauses until it's paid.
Refunds: work already done isn't refunded, except under the ranking guarantee above.

Changes to these terms

If we change these terms, we'll tell you in writing at least 30 days before the change applies to you.

The law that applies

These terms are governed by the law of England and Wales.

Questions

Email muhammad@awandemarketing.com or call 07756 932143.